For Recticel, we organised a summery teambuilding event with a strong focus on networking. With 60 guests, two overnight stays, plenary sessions, workshops, and a full-on party on the agenda, we brought their yellow branding quite literally to the beach.
A Yellow Good Time became more than just a theme: it was the golden thread running through two sun-soaked days in Scheveningen and The Hague.
Upon arrival at the hotel, guests found personalised welcome gifts waiting in their rooms. A thoughtful detail that completed the experience.
The plenary session also had its own unique look and feel, with custom “Have a Yellow Good Time” bumpers and sunny decor throughout. Every element radiated Recticel’s identity, down to the smallest detail.
After the content-driven sessions, it was time for action. On the beach of Scheveningen, we organised an interactive teambuilding activity focused on collaboration and fun, with the summer sun adding the perfect touch. Afterwards, guests returned to the hotel to get ready for the evening party.
In the evening, shuttles picked everyone up and headed to an exclusive beach bar, fully reserved for Recticel. Here, the “Have a Yellow Good Time” theme truly came to life: a converted yellow Volkswagen van served as a photo booth, live music was performed by the ladies of Schoon Vertier, and the DJ got the sandy dance floor going. Campfires, cocktails, and a sunset that tied it all together.
The Summer Event 2022 brought it all together: connection, atmosphere, and a healthy dose of Recticel energy. With bold branding throughout and a setting that made everyone forget, just for a few hours, that this was actually work. A Yellow Good Time? Absolutely. Let’s have more of that.
Live marketing isn’t about simply organizing something. It’s about feeling a brand, experiencing a message and anchoring an emotion. Because let’s be honest: that’s what truly sticks. And that’s exactly what we stand for.
