Colour. Seemingly simple, yet incredibly powerful. At Whisk, we know this: if you truly want to move people, don’t talk about price or specs. People decide with their gut, logic comes later to justify the feeling.
That’s why we appeal to the senses, an approach rooted in consumer psychology. If you want your brand to stick, you have to strike the right chord.
And colour? That’s often the very first note.
designed to trigger
Rational thinking is hard work for the brain. It much prefers to follow instinct, emotion and memory. Studies show that 85% of people consider colour the deciding factor when choosing a product. Not price. Not quality. Colour.
Red? It speeds up your heartbeat. Yellow? Instantly lifts your mood. Green? Feels trustworthy and sustainable. And blue? It whispers “innovative and efficient.” None of that is a coincidence.
In the world of live experiences, it’s no different. Think about the first thing you see when arriving at an event: a coloured carpet, the lighting design, the decor. Or even earlier: the invitation. That first impression often makes the difference between simply being present and truly stepping into an experience.
More than that: colour helps shape how your brand is remembered. A conscious colour choice can be the difference between “That was fun” and “That moment really moved me.”
Colour touches different parts of the brain, each with its own role in how we make decisions and form memories:
So it’s fair to say that with the right use of colour, you’re quite literally influencing both emotion and behaviour.
green sets the scene
For this product launch, we deliberately chose a green colour palette. Not just because it aligned perfectly with Samsung’s sustainability narrative, but also because green symbolises renewal, well-being and calm.
We took the nature theme literally; incorporating real plants, natural grass and soft lighting to immerse visitors in an atmosphere of freshness and innovation. In doing so, green became more than just a visual element; it became an integral part of the brand experience.
paint the town red
At this staff party, the experience began long before anyone set foot inside.
The red invitation was carefully chosen to spark desire and anticipation, triggering imagination even before the event began.
That colour story continued seamlessly throughout the event: red curtains, table settings, lighting and accents. Guests were fully immersed in a mysterious atmosphere they won’t soon forget. The colour became inseparable from that unique evening and, by extension, from the brand itself.
cool, calm & branded
For the Frigro project, we cleverly aligned with both their visual identity and brand values. Blue took centre stage, not just because it’s part of their branding, but because it evokes exactly what Frigro stands for: cooling, reliability and calm.
From the lighting to the styling and graphic elements, everything radiated that same stable, serene energy. In doing so, their brand story became tangible, and their expertise visible, without saying a single word.
It shapes behaviour, triggers memories, and builds brand recognition. So no, colour isn’t the finishing touch. It is the experience. At Whisk, we use it with intention; from save the date to aftermovie. Because we believe a strong brand experience isn’t just about what you say, but about what people genuinely feel.
Don’t treat colour as decoration. Use it as strategy. Because all experience starts with emotion.
– Marie-Laure Rosseel
Junior Creative Whisker
Live marketing isn’t about simply organizing something. It’s about feeling a brand, experiencing a message and anchoring an emotion. Because let’s be honest: that’s what truly sticks. And that’s exactly what we stand for.
